7 Powerful YouTube Ads Courses to Boost Your Marketing
YouTube has become an integral part of every marketing campaign these days and rightfully so. It’s one of the largest video-sharing platforms on the internet. And while competition may be tough, there are still plenty of opportunities to go around if you know how to play your cards right. The best way to do that? Learn from the pros! This listicle features 7 of the best YouTube ads courses available, presented by some of the most successful advertisers on YouTube today. Check it out to learn all about YouTube ads strategy!
What is YouTube Advertising?
YouTube advertising is a form of online advertising that uses the video-sharing platform YouTube to reach potential customers. YouTube ads can take the form of pre-roll ads (ads that play before a video), mid-roll ads (ads that appear in the middle of a video), or post-roll ads (ads that appear at the end of a video). Ads can be targeted to specific audiences based on factors like age, gender, location, and interests.
YouTube advertising can be an effective way to reach a large audience with your marketing message. If you’re considering using YouTube advertising for your business, you need to first learn how the top guys do it so you don’t end up wasting your time and money.
What Skills Do You Need to Create the Perfect YouTube Ads?
There’s no doubt that YouTube is a powerful marketing tool. But to create a successful YouTube ad, you need more than just a great video. You also need to have some good marketing and advertising skills.
Some of the skills you’ll need to create a successful YouTube ad include the ability to tell a story, create a script, and edit a video. You’ll also need to be able to identify your target audience and understand what type of content they’re looking for. With these skills, you’ll be well on your way to creating a successful YouTube ad that will help promote your business.
Interested in acquiring the skills? Let’s see the best YouTube ads courses then.
7 Best YouTube Ads Courses to Boost Your Marketing Strategy
Below are some of the best YouTube Ads courses available that can help you learn how to create and manage effective campaigns.
Simple, clear, well structured with excellent delivery. If Jun charge 10 times what he sells this for, it would be worth it – Melanie S. (Learner)
Running a successful YouTube ad campaign may be hard for some people, but not for this course creator, Jun Wu. When it comes to YouTube marketing, he has seen it all; from creating a YouTube channel and Google Ads account, researching the best keywords that would pull in the traffic, to creating a video and setting up an ad campaign, Jun Wu has been there for many years.
This is easily one of the best YouTube ads courses on the internet today, the lessons are arranged in such a way that even beginners won’t have a hard time understanding, and yet it is thorough enough to fetch you success in your next YouTube ad campaign. Jun Wu uses a bit of humor to make his teaching even more enjoyable for his students, little wonder there are so many good reviews about his courses from several students.
What you will learn
How to Setup your Google Ads and YouTube Channels
How to do Keywords Research the Easy Way in 15 mins!
How to create Simple Ads that get your Ideal Customers to Click
Copywriting for your Landing Page that gets Tons of Opt-Ins
Walkthrough Tutorials of all kinds of Video Ad Campaigns
How to Analyze your data quickly in 5 mins to Scale your Campaigns
26 examples of the HIGHEST Converting Ads on YouTube
How to Target the Most Effective Audiences with Keywords, Placements, and Topics
Focus on ONLY the Targeting, Audience, and Google Ads Settings that matter- not wasting your time and money
What is included
8.5 hours of on-demand video
33 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion
This course was click by click. Click here, click here, then click here. The high-level concepts are amazing, but the step-by-step, follow-along parts, mean I can implement confidently – Joe Hader
This 3-hour intensive training on creating a successful YouTube ad campaign is offered by CXL, a top marketing institute, and instructed by Tom Breeze, a video advertising expert.
In this course, you will learn how to save funds by targeting only the right people in the right manner that will boost conversion. You will be taught how to structure your YouTube ads campaign and scale them as soon as they go live. You will also be taught the kind of video ads to create and be shown step-by-step guidelines and working tricks for creating the ads.
This course combines psychological research and time-tested tips to give you the ins and outs of YouTube advertising, including finding “selling moments”, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and so much more.
What You Will Learn
- Find your future customers on YouTube
- Use a 7-step method for creating perfect video ads
- Identify and scale the best keywords for your business
- Understand how to get YouTube’s A.I. working for you (and when to use it)
- Diagnose and fix any campaign problems you might run into
[Shash] actually goes into an account and shows you what he’s doing in a day to day basis to scale a campaign, common mistakes, and so on. I’ve gotten incredible value so far. If you’re considering getting into YouTube ads, then absolutely get the training – Steffen (Learner)
This 30+ hours YouTube ads course is for the big spenders ($5K+ monthly budget). If your budget for running ads is low, this course may not suit you.
The instructor for this course at Linx Institute is Shash Singh a certified Youtube and Google ads mentor and marketer with 8+ years of experience.
This is a 9-module constantly updated program with Live Q and A calls for both beginners and advanced youtube ad marketers. It features an in-depth tutorial covering the basics of setting up your ad campaign to scaling it to 7 figures and beyond.
Enrolling for this course gives you lifetime access to downloadable files, as well as access to weekly coaching calls where you get to speak with the instructor and other advertising experts.
You will also get access to their private Youtube ad buyers group on Facebook where you will meet other students as well as expert advertisers discussing the latest youtube ads strategies.
If this seems like what you are looking for, click the below link to get more information.
4. YouTube SEO/Video Marketing (Ahrefs) – Free
Sam Oh, the instructor of this course, is a marketing expert and SEO strategist at Ahrefs, and in this free course hosted on YouTube, he will teach you how to use YouTube discovery ads to grow your YouTube channel as well as your business.
9 video lectures make up this course with each lasting 15 minutes on average and since it is self-paced, you can study it on your own time. The majority of the course offers advice and practical techniques that may be put to use immediately. I advise you to choose the more pertinent ones and watch a couple of them each day.
- Complete YouTube Ads Strategy to Grow Your Channel ($43K Spent).
- How to Get More YouTube Subscribers.
- Video SEO: How to Rank YouTube Videos on the First Page of Google (Fast).
- How to use Video Marketing to Grow Your Business.
- How to Get More Views on YouTube (Even With 0 Subscribers).
- YouTube SEO: How to Rank Your Videos #1.
- YouTube Keyword Research: How to Get More Views Consistently.How to Edit YouTube Videos for High Engagement.
If you are still on the fence about the previously listed courses, perhaps you should just go for this. With just $47 to spend on this course, you will learn how to acquire new leads and turn them into customers, thereby maximizing their value to your business.
Crazy Eye Marketing is a digital marketing company founded by Nathan Williams and offers proven strategies and blueprints in combination with tools like email autoresponders and retargeting in order to build sales.
In this course, you will learn how your ads can make people aware of the problem they don’t even know they had, and also make them see from your ad how your business can solve that problem for them. This is a sure way to increase ad click-through rates and in turn, turn the visitors into paying customers.
With your one-time enrollment fee of $47 for this course, you get to enjoy benefits such as; lifetime premium support, and free access to other digital marketing courses like Facebook ads, Clickfunnels, ActiveCampaign, and a host of others. And what’s more, you can even request your money back within 30 days if you feel that you did not gain any knowledge from the training.
What You Will Learn
- How to properly configure your Google Ads Tracking Pixel so you’re accurately tracking conversions and making use of Google’s powerful auto-optimization features.
- How to create Remarketing Audiences by tracking video viewers, and website visitors, uploading email lists, turning those audiences into ultra-powerful Similar Audiences, and how to properly configure Custom Audiences that are “Intent” or “Affinity” driven.
- How to launch killer campaigns, ad groups, and ads following the proven Triple Threat Strategy that’ll have you converting more people into leads, more leads into customers, and more customers into repeat buyers in no time!
- And … a lot more, like video content, remarketing, optimization, scaling, and beyond!
Who is This Course For?
- Small business owners and entrepreneurs who want to harness the power of YouTube Ads without breaking the bank or wasting time.
- Businesses that offer digital products, physical products, coaching, consulting, services, memberships … basically, if your ideal customer is on YouTube, this course will teach you how to reach & sell to them.
6. How to Master YouTube Ads (Foundr) – Paid
If you have more money to spend on a Youtube ads course, then you might want to check out Tommie Powers’s training course on Foundr. Of course, an expensive course does not necessarily translate to a knowledge-packed course, but this is one of the few exceptions out there, it is worth every penny of its $997 cost.
Tommie started running YouTube ads as far back as 2012 and has since spent more than $30m on ads with huge profits to show for it. He has worked with some of the biggest brands you can think of like Intercom, Credit Karma, Canva, Udemy, and a host of others. So if you are looking for someone to mentor you in your YouTube ad marketing campaign, Tommie is the man.
I’m not into theories and I don’t like people who claim to be experts and teach as if they’ve proven their theory, but don’t have any data to back up what they are saying. Drives me nuts. – Tommie Powers (Youtube Ad Strategist)
This is perhaps the most comprehensive Youtube ads course on this list, it covers every aspect of Youtube advertising and is suitable for both beginners and advanced students, small businesses and large businesses, and for all kinds of ad budgets. It is in this course that you will learn how to make your brand go viral using Youtube ads. You will be taught all you need to create a winning Youtube ad campaign from scratch.
In this “How to master Youtube ads course by Foundr”, you will actually be mastering Youtube ads. You will be taught how to create easy youtube ads and start making sales as quickly as possible even with just a $5 daily ad budget.
If you are serious about moving the needle in your business using youtube ads, then Tommie’s 7-hour Youtube ads masterclass will be just perfect for you. You will get rid of all the guesswork, and save time and money by applying his proven formula that has enabled him to build some of the fastest-growing brands online.
What You Will Learn
- How to design YouTube ads (script, video, targeting, etc.) to convert consistently;
- The “insider” tips and techniques for finding your perfect YouTube audience by using little-known media buying strategies;
- Three steps to running a cost-effective YouTube advertisement (prospecting, re-engagement, and remarketing) without complications; and
- Many more
7. YouTube Ads (Lead x Design) – Free
This is one of the best free Youtube ads courses out there, so if you are just getting started in Youtube advertising and do not have enough budget to cover course fees, Keeon Minors have got you with his free Youtube training on Lead x Design.
This course contains 20 training videos all geared toward making sure that your next ad on Youtube will be a successful one. It is suited for beginners, and even those who would claim to be a pro will gain one or two tips from this Youtube ads training.
The course contains proven advertising strategies for creating engaging and profitable Youtube advertising campaigns that will boost sales and leads, to ensure high ROI.
At the end of this Youtube ads course, you will be able to;
- Direct high-targeted traffic to your sales page.
- Create a targeted Youtube advertising campaign easily.
- Boost customer engagement for your brand.
- Get high ROI for your marketing efforts.
If this course interests you, which of course should, you can get started by using the link below.
Some Notable Mentions
Above, we have listed some of the best Youtube ads courses you can enroll in today that will help you take your digital marketing campaign to the next level. We’ll be wrapping up this article shortly but not without mentioning some worthy free resources that we think will also help you in this marketing journey.
Hubspot’s article on YouTube Ads for beginners leads the way. Although a blog post, it should be likened to a course as it contains powerful knowledge that you may not even get in some paid courses today. And I don’t think Hubspot as a company needs any introduction. I mean it is one of the most popular and successful digital marketing companies and institutes you can find. Now even without taking a paid Youtube ads course, you can still run a successful advertising campaign on youtube by following the guidelines listed in that article.
Another top article covering Youtube ads from scratch is Oberlo’s article on how to advertise on youtube. If you are a complete beginner and need some ground knowledge on how Youtube advertising works, the different types of Youtube advertising, and how to set up and launch your first ad campaign, you will get that knowledge and more from this article.
And with that, I am going to draw the curtain on this with the hopes that I was able to help you decide on the best Youtube ads course to go for, either as one who is just starting, or one who has been in this game long enough. This article may be updated with more courses in the future as we are always scouring the internet 24/7 in search of the best online courses to bring to our users.